Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
~ Paul Arden, in Whatever You Think, Think The Opposite
I’m a private violin teacher; co-founder/director/violinist of VETTA; and co-founder/director of Becheras.
I’ve been a violin teacher since 1997. Throughout the years, I’ve come to realise a deep fulfillment from conveying what I’ve learnt and am learning from others, to those committed to discover. I teach kids above 10 to adults; for both non-graded learning and preparation for ABRSM Grades 1 to 8.
I perform regularly, mixing work with interest. My most regular engagements are with VETTA, an in-demand string quartet that provides live string music for weddings and corporate functions and events.
Performing has taken me out of Singapore in 2005 with the NUS Symphony Orchestra to the Aberdeen International Youth Festival in Scotland and in 2010 to Austria for the Euro Music Festival.
I also try to participate in re:mix, an eclectic string ensemble that has garnered rave reviews since inception. Besides local performances, I’ve been with re: mix to Malaysia in 2011 and 2012 for the JB Arts Festival; in 2013 to Hong Kong; and in 2017 to Taiwan for the Tainan Arts Festival.
As co-founder/director of VETTA, I manage its business direction and marketing with the aim to deliver quality music with a touch of class to as many events as possible. VETTA is now one of Singapore’s most well-recognised and sought-after live music bands for weddings and corporate events, with consistent bookings months in advance.
Becheras is a young and dynamic company that focuses on making homes better by providing desirable, quality furnishing and homeware. Its in-house brand, doob Bean Bags, is a leading bean bag brand in Singapore known for its product quality and fun culture. It is also the exclusive distributor for award-winning lifestyle brands Qualy, Pana Objects and Propaganda. My role at Becheras is wide-ranging and touches various aspects of the business, giving me unique challenges on a daily basis.
Jay Cheng 成建璋
B.Computing, E-Commerce (Hons) + minor in Technopreneurship
National University of Singapore
DipABRSM (Diploma in Violin Performance)
Associated Board of the Royal Schools of Music
violin [at] jaycheng.com